Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media optimization have become commonplace.

Traditional marketing and Digital marketing  are two different approaches to marketing that aim at achieving similar goals; i.e., promoting goods and services, and reaching the target audience. Traditional Marketing is a marketing approach that uses conventional methods to promote goods and services; however, Digital marketing uses online platforms and digital technologies to promote goods and services.

Digital marketing helps a business in many ways:

*Compared to Traditional marketing, Digital marketing is cost effective.

*It helps to connect with customers and increase brand loyalty.

*It helps to target the right audience.

*Digital marketing helps to influence the buyer’s journey.

*It helps to build a predictable lead pipeline.

*Digital marketing allows to adapt quickly to market changes and trends.

Search Engine Optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page, so that you receive more traffic. Unpaid traffic may originate from different kinds of searches including image search, video search, academic search, and news search.

SEO is a great way to get traffic to your website. SEO is scalable and sustainable. The more you optimize your site and content, the higher the search results you get and the more traffic you receive. SEO increase visibility and improve rankings, drives web traffic, shows authority, and delivers a better customer experience.

Keywords are words or phrases that users type into search engines to find relevant content for their queries. Because keywords come from search queries, incorporating these terms into your content strategy helps search engines rank your website pages and users find your content when looking for it. So it’s essential to know how to do keyword research to find keywords that relate to the topics on your website and create a good SEO (search engine optimization) and PPC (pay-per-click) advertising strategies.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Instead of pitching products or services, a strategic content-driven approach provides relevant and useful content to your prospects and customers to help them solve issues in their work or personal lives.

As a digital marketer in Calicut, I offer a wide range of services such as SEO, SEM, SMM, Email marketing, Content marketing, and Web development.